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A discussion on strategic shifts in DTC, featuring a case study on a live site theme rebuild and its impact on performance metrics.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   A discussion on strategic shifts in DTC, featuring a case study on a live site theme rebuild and its impact on performance metrics.

2. 2. Meta Ads Underperforming? Why + What To Do Right Now

   Marketing Operators

   An analysis of why Meta ad conversion rates are dropping and how to fix underperforming funnels.

3. 3. Performance Creative in 2026: What We’ve Updated and Why

   Marketing Operators

   A deep dive into updated systems for testing and scaling performance creative in 2026.

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