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Explores major shifts in DTC, featuring a discussion on website theme rebuilds and the impact of technical site changes on performance.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Explores major shifts in DTC, featuring a discussion on website theme rebuilds and the impact of technical site changes on performance.

2. 2. Meta Ads Underperforming? Why + What To Do Right Now

   Marketing Operators

   Analyzes shifting Meta performance and why conversion rates might be dropping across the funnel.

3. 3. Incrementality Playbook Every Ecommerce Marketer Needs

   Marketing Operators

   A guide to building an incrementality-first marketing organization, focusing on causality in performance gains.

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