P&L Design

Answer

Erica Hood from The North Face discusses relaunching their loyalty program by letting data drive the design and strategy.

Source: The North Face 'Lets the Data Lead the Design' in Loyalty Program Relaunch on Total Retail Talks.

Top episodes

1. 1. The North Face 'Lets the Data Lead the Design' in Loyalty Program Relaunch

   Total Retail Talks

   Erica Hood from The North Face discusses relaunching their loyalty program by letting data drive the design and strategy.

2. 2. West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'

   Total Retail Talks

   West Marine's Alok Jain explores CRM marketing ROI and the intersection of data quality and marketing analytics.

3. 3. Macy's Execs Share its Bold New Chapter in Menswear

   Total Retail Talks

   Macy's executives discuss the strategic overhaul of their private brands and menswear division.

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