Owned Channel Strategy

Answer

An in-depth debate on 'All In On Amazon' versus 'Diversified DTC,' exploring multi-channel strategies to maximize reach while maintaining owned channel control.

Source: Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF

   DTC Podcast

   An in-depth debate on 'All In On Amazon' versus 'Diversified DTC,' exploring multi-channel strategies to maximize reach while maintaining owned channel control.

2. 2. Turning a Fast Growing & Unprofitable Company into a High Margin Cash Machine

   The eCommerceFuel Podcast

   Michelle Huie shares how she turned VIM & VIGR into a high-margin machine by evaluating and optimizing her channel strategy and internal processes.

3. 3. Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty

   Honest Ecommerce

   Nicole Goldberg discusses performance growth marketing, brand visibility, and the nuances of managing multi-channel performance and lead conversion.

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