Owned Audience Building

Answer

Focuses on the 'Reach' law of growth, emphasizing the transition from renting attention through ads to building owned reach that creates compounding traffic.

Source: Ep 6 — Law 5: Reach on The Shopify Growth Show.

Top episodes

1. 1. Ep 6 — Law 5: Reach

   The Shopify Growth Show

   Focuses on the 'Reach' law of growth, emphasizing the transition from renting attention through ads to building owned reach that creates compounding traffic.

2. 2. Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce

   DTC Podcast

   Inside Epic Gardening's strategy to reach $7.3M in a year with zero ad spend by leveraging a deeply engaged owned audience and community interactions.

3. 3. Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)

   Thinks Out Loud

   Strategies for building a brand on third-party platforms while systematically moving that audience toward channels you own and control.

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