Explores driving organic traffic in an AI world, emphasizing focused SEO to boost stores and why a long-term approach outweighs relying solely on paid advertising.
Explores driving organic traffic in an AI world, emphasizing focused SEO to boost stores and why a long-term approach outweighs relying solely on paid advertising.
Clayton Patterson shares insights on navigating digital marketing, specifically comparing the value of organic search positions versus using paid ads to generate quality traffic.
Focuses on organic growth as a 'Center of Excellence' and how it should be integrated as a long-term strategy that supports and balances paid advertising efforts.