Organic Reach

Answer

Connor MacDonald and Cody Plofker discuss building a content flywheel that transitions successful paid strategies into organic growth across Meta and TikTok.

Source: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic on Marketing Operators.

Top episodes

1. 1. Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss building a content flywheel that transitions successful paid strategies into organic growth across Meta and TikTok.

2. 2. Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses the breakdown in media evaluation, the current state of reach, and what 'quality inventory' means in a landscape where organic reach is declining.

3. 3. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Explores influencer marketing and brand building by shifting focus from paid reach to cultural equity and real partnerships.

← Search again on AskThePods