Optimizing Ad Spend With Ltv

Answer

Explores how to move away from fixed ad budgets toward dynamic scaling by understanding the relationship between CAC and LTV.

Source: Get Rid Of Your Advertising Budget on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Get Rid Of Your Advertising Budget

   Ecommerce: The Hammersley Brothers

   Explores how to move away from fixed ad budgets toward dynamic scaling by understanding the relationship between CAC and LTV.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Discusses leveraging LTV over single-purchase metrics to understand the true performance of Google Ads and optimize accordingly.

3. 3. Ep 364: SLAY Team on The Secret to 5x Scale on Meta Ads, Q5, BFCM Zombie Campaigns

   DTC Podcast

   Focuses on Meta Ads scaling through predictive analytics and understanding the customer journey to improve ad spend attribution.

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