Mark and Ian Hammersley explain why traditional ad budgets can be harmful and how to scale spend dynamically by measuring the relationship between CAC and LTV.
Mark and Ian Hammersley explain why traditional ad budgets can be harmful and how to scale spend dynamically by measuring the relationship between CAC and LTV.
Explores how Google Ads metrics can be misleading and why focusing on LTV rather than single-purchase ROAS is critical for long-term ad spend efficiency.
The SLAY team discusses Meta Ads scaling, using predictive analytics and customer journey optimization to manage ad spend effectively for 2024.