Optimizing Ad Spend With Ltv

Answer

Practical strategies for scaling ad spend by understanding the relationship between LTV and CAC rather than sticking to static budgets.

Source: Get Rid Of Your Advertising Budget on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Get Rid Of Your Advertising Budget

   Ecommerce: The Hammersley Brothers

   Practical strategies for scaling ad spend by understanding the relationship between LTV and CAC rather than sticking to static budgets.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Focuses on moving beyond single-purchase metrics to use LTV for optimizing Google Ads and identifying true new customer growth.

3. 3. Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin

   DTC Podcast

   Explores how to buy ads for profitability and long-term growth, balancing immediate brand building with incremental profit and customer value.

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