Jason Donapel covers why retention starts before conversion and how to craft perfect welcome emails using strategic opt-in incentives.
Jason Donapel covers why retention starts before conversion and how to craft perfect welcome emails using strategic opt-in incentives.
Chase Dimond and Jimmy Kim discuss building referral and rewards programs that turn email and SMS subscribers into brand advocates.
This episode explores using sweepstakes and specialized entry mechanics as tentpole marketing moments to capture high-quality leads.