Jason Donapel discusses building trust and retention, highlighting how opt-in incentives like 'spin to win' drive initial conversions and list growth.
Jason Donapel discusses building trust and retention, highlighting how opt-in incentives like 'spin to win' drive initial conversions and list growth.
This episode explores where DTC marketers waste time and how pop-up incentives impact long-term customer value and acquisition quality.
Mike Manheimer from Postscript explains how to use AI and specific opt-in strategies to build a compliant and high-engagement SMS marketing list.