Online Content Authenticity

Answer

Andrew McLuhan and Paulo Ferreira discuss how brands become publishers to navigate the 'Age of Distrust' through transparency and genuine values.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Andrew McLuhan and Paulo Ferreira discuss how brands become publishers to navigate the 'Age of Distrust' through transparency and genuine values.

2. 2. How Sephora and BuzzFeed Close the Trust Gap

   Retail Remix

   Margot Bloomstein explores how major brands like Sephora and BuzzFeed bridge the trust gap through content strategy and user experience.

3. 3. Sales Success Through Authentic Content Clusters - with Jeff Coyle

   eCommerce Marketing Podcast

   Jeff Coyle of Market Muse explains how to use content clusters and human oversight to ensure content is genuine, valuable, and authoritative.

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