FIGS CEO Trina Spear discusses the brand's transition from DTC to physical retail and creating a 'Phygital' experience.
FIGS CEO Trina Spear discusses the brand's transition from DTC to physical retail and creating a 'Phygital' experience.
An exploration of how innovative retail stores use technology and storytelling to enhance the omnichannel customer journey.
Explores how brands use physical stores to anchor their digital storytelling and create integrated, immersive experiences.