Omnichannel Measurement

Answer

Amazon Ads executives discuss the rollout of their Omnichannel Metrics (OCM) tool and the future of full-funnel measurement.

Source: A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   Amazon Ads executives discuss the rollout of their Omnichannel Metrics (OCM) tool and the future of full-funnel measurement.

2. 2. Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into the gaps in current media measurement and how omnichannel platforms aim to fix how we track quality and reach.

3. 3. 193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business

   eCommerce Badassery

   Jessica shares a blueprint for creating cohesive omnichannel campaigns and, crucially, how to measure their ROI and success.

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