A deep dive into Amazon’s Omnichannel Metrics (OCM) tool, discussing its transition out of beta and how it helps advertisers measure sales across channels.
A deep dive into Amazon’s Omnichannel Metrics (OCM) tool, discussing its transition out of beta and how it helps advertisers measure sales across channels.
Explores the gap between seeing and knowing in media measurement, focusing on how omnichannel platforms are evolving to provide better data-driven insights.
Jessica shares a blueprint for creating cohesive omnichannel campaigns, specifically addressing how to measure ROI and campaign success in an ecommerce context.