Willy Huo (Shein, Cupshe) discusses eCommerce scaling strategies and the role of omnichannel retail in modern brand growth.
Willy Huo (Shein, Cupshe) discusses eCommerce scaling strategies and the role of omnichannel retail in modern brand growth.
Explores 'Omnimodal' commerce, the evolution of omnichannel strategies where context drives platform choice and storytelling across multiple touchpoints.
BigCommerce's Matt Dornfeld discusses how to build a consistent customer experience across a million touchpoints through omnichannel marketing.