Omnichannel Attribution

Answer

Philippe Roireau, SVP at Northbeam, discusses how high-growth brands use universal attribution to scale ad spend across multiple channels without relying on biased platform data.

Source: 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau on Ecommerce Coffee Break.

Top episodes

1. 1. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Philippe Roireau, SVP at Northbeam, discusses how high-growth brands use universal attribution to scale ad spend across multiple channels without relying on biased platform data.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True of Prescient AI explains how Marketing Mix Modeling (MMM) solves the problem of messy attribution when brands expand to more ad channels.

3. 3. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   This episode discusses Amazon's new 'Omnichannel Metrics' (OCM) and how they aim to solve the measurement gap for advertisers operating across different platforms.

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