Omnichannel Attribution

Answer

Philippe Roireau of Northbeam discusses how high-growth brands use universal attribution to scale omnichannel advertising campaigns effectively.

Source: 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau on Ecommerce Coffee Break.

Top episodes

1. 1. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Philippe Roireau of Northbeam discusses how high-growth brands use universal attribution to scale omnichannel advertising campaigns effectively.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explains how Marketing Mix Modeling (MMM) helps brands solve messy multi-channel attribution problems, especially for top-of-funnel and offline sales.

3. 3. Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026

   eCommerce Evolution

   Brett Curry discusses how DTC brands can fix under-counted YouTube ads using modern omnichannel attribution and mapping the customer journey.

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