Omnichannel Advertising Strategy

Answer

Experts Mitsunaga Kikuchi and Rocco Baldassare discuss regaining control over ad campaigns and using automated optimization to boost cross-channel performance and LTV.

Source: Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366) on Ecommerce Coffee Break.

Top episodes

1. 1. Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

   Ecommerce Coffee Break

   Experts Mitsunaga Kikuchi and Rocco Baldassare discuss regaining control over ad campaigns and using automated optimization to boost cross-channel performance and LTV.

2. 2. How To Set Trends and Build Brand Loyalty With NUDESTIX

   Shopify Masters

   NUDESTIX cofounder Taylor Frankel discusses building brand loyalty and scaling a brand through a seamless omnichannel strategy across digital and physical touchpoints.

3. 3. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   This EMARKETER miniseries explores Amazon Ads' move toward offering Omnichannel Metrics (OCM) to advertisers and the future of cross-property measurement.

← Search again on AskThePods