Explores why ecommerce businesses must move beyond single-channel marketing to integrated omnichannel strategies for better customer relations.
Explores why ecommerce businesses must move beyond single-channel marketing to integrated omnichannel strategies for better customer relations.
Focuses on regaining control over ad campaigns and driving ROAS through cross-channel budget performance and automated optimization.
Matt Atkins discusses driving external traffic that converts using PPC principles applied across various external platforms and channels.