Omnichannel Advertising

Answer

Discusses Amazon's expansion of Omnichannel Metrics (OCM) and full-funnel advertising solutions for brands.

Source: A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   Discusses Amazon's expansion of Omnichannel Metrics (OCM) and full-funnel advertising solutions for brands.

2. 2. Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

   Behind the Numbers: an EMARKETER Podcast

   Focuses on media quality and the gap between seeing and knowing in omnichannel advertising platforms beyond walled gardens.

3. 3. OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405

   Ecommerce Braintrust

   Explores the role of Online Video (OLV) and programmatic strategies within omnichannel retail media and advertising.

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