Gerardo Soto of Lowe's discusses managing high-level sports partnerships, including their collaboration with soccer legend Lionel Messi and major league seasons.
Gerardo Soto of Lowe's discusses managing high-level sports partnerships, including their collaboration with soccer legend Lionel Messi and major league seasons.
Dan Crosby discusses the turnaround of BioSteel, a hydration brand built on athlete partnerships and strategic alliances with sports leagues.
Andrew Youderian explores partnerships as a critical growth lever, covering different collaboration types and selection strategies for eCommerce brands.