Offer Testing

Answer

Drew Marconi, CEO of Intelligems, discusses building a testing roadmap focused on price testing and experimentation to drive profit.

Source: Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi on DTC Podcast.

Top episodes

1. 1. Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi

   DTC Podcast

   Drew Marconi, CEO of Intelligems, discusses building a testing roadmap focused on price testing and experimentation to drive profit.

2. 2. Capture The Demand You Generate

   Ecommerce Playbook

   Richard Gaffen and Joy Sharma discuss the relationship between demand generation and capture, specifically comparing different offer types like gift cards vs. discounts.

3. 3. E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

   Marketing Operators

   Shane Rostad discusses how product positioning and post-purchase upsells improve CRO, including the impact of acquisition offers.

← Search again on AskThePods