Offer Testing

Answer

A deep dive into demand generation and capture, specifically discussing how to test different offers like gift cards vs percentage discounts vs kits.

Source: Capture The Demand You Generate on Ecommerce Playbook.

Top episodes

1. 1. Capture The Demand You Generate

   Ecommerce Playbook

   A deep dive into demand generation and capture, specifically discussing how to test different offers like gift cards vs percentage discounts vs kits.

2. 2. 6. Discount Promotions | $100M Lost Chapters Audiobook

   The Game with Alex Hormozi

   An audiobook chapter focused on discount promotions and how to structure offers to maximize customer response and profit.

3. 3. E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

   Marketing Operators

   Shane Rostad joins to discuss how product positioning and acquisition offers (like those in pop-ups) impact CRO and brand growth.

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