Explores the relationship between demand generation and capture, specifically discussing a framework for testing various promotional offers like gift cards vs. discounts.
Explores the relationship between demand generation and capture, specifically discussing a framework for testing various promotional offers like gift cards vs. discounts.
Shane Rostad discusses brand positioning, post-purchase upsells, and how acquisition offers in pop-ups impact long-term customer quality.
Connor Dault, CMO of Gruns, shares growth levers and the importance of testing acquisition offers and pop-up incentives to acquire high-quality customers.