Focuses entirely on crafting irresistible offers, discussing the three core components and seven specific ways to use free offers.
Focuses entirely on crafting irresistible offers, discussing the three core components and seven specific ways to use free offers.
Introduces the MAGIC framework for enhancing offers and understanding how pricing strategies and market segmentation impact offer success.
A deep dive into building a holiday strategy, prioritizing offer strategy as the primary lever followed by email and creative tactics.