Part of a 5-part series, this episode focuses on crafting and optimizing offers for peak seasons like Black Friday to maximize revenue without desperate discounting.
Part of a 5-part series, this episode focuses on crafting and optimizing offers for peak seasons like Black Friday to maximize revenue without desperate discounting.
A deep dive into Shopify promotions that convert without destroying margins, featuring an ex-Shopify product leader discussing Gift With Purchase and dynamic discounting.
Mark and Ian break down the five key offer types for scaling a business, focusing on recruitment and retention strategies that most brands get wrong.