Explores Online Video Advertising (OLV) and retail media strategies specifically focused on driving traffic from off-Amazon sources to boost marketplace sales.
Explores Online Video Advertising (OLV) and retail media strategies specifically focused on driving traffic from off-Amazon sources to boost marketplace sales.
Covers 'unfair advantages' for sellers, with a deep dive into off-Amazon marketing strategies used to drive sales and improve rankings on the platform.
A masterclass on using external traffic sources like Facebook and Instagram ads to drive growth for Amazon businesses.