Explores Online Video (OLV) as a retail media strategy and methods for driving off-Amazon traffic to boost sales.
Explores Online Video (OLV) as a retail media strategy and methods for driving off-Amazon traffic to boost sales.
Discusses the competitive landscape of digital advertising, comparing Amazon's offerings to Meta and Google, and the transition to advertising tech.
A masterclass on using external traffic sources like Facebook and Instagram ads to drive growth for Amazon businesses.