Dora Maar CEO Lauren Wilson discusses navigating the new era of Fashion Month and leveraging NYFW specifically for strategic marketing opportunities.
Dora Maar CEO Lauren Wilson discusses navigating the new era of Fashion Month and leveraging NYFW specifically for strategic marketing opportunities.
This episode explores the show formats and product strategies that ruled NYFW, focusing on how brands use the event for retail innovation and experiential marketing.
David Blond of The Blonds discusses leveraging NYFW to generate press, win celebrity clients, and the specific marketing approaches needed for high-end success.