The hosts discuss playbooks for launching marketing channels and establishing measurement frameworks to identify incremental value and scale effectively.
The hosts discuss playbooks for launching marketing channels and establishing measurement frameworks to identify incremental value and scale effectively.
A breakdown of marketing measurement tools, attribution models, and how to apply common sense to operational data.
Nik Sharma dives into bottom-of-the-funnel strategies and the different data models (MTA, MMM) used to measure success.