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A deep dive into launching new marketing channels and establishing measurement frameworks to determine incremental value.

Source: 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend on Marketing Operators.

Top episodes

1. 1. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   A deep dive into launching new marketing channels and establishing measurement frameworks to determine incremental value.

2. 2. E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

   Marketing Operators

   Explores modern marketing measurement techniques, including AI's role in creative and how to handle viral brand moments.

3. 3. S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II

   Limited Supply

   Part II of a deep dive into bottom-of-the-funnel strategies, focusing on digital ad execution, loyalty, and data modeling.

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