Non-Branded Search Campaigns

Answer

Sam Piliero discusses tactical insights for scaling DTC brands, specifically contrasting branded vs. non-branded search campaigns in Google Ads and Meta.

Source: The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview) on 2X eCommerce Podcast.

Top episodes

1. 1. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

   2X eCommerce Podcast

   Sam Piliero discusses tactical insights for scaling DTC brands, specifically contrasting branded vs. non-branded search campaigns in Google Ads and Meta.

2. 2. #637 - How To Track Amazon Share Of Voice

   Serious Sellers Podcast

   Amazon PPC experts discuss campaign segmentation, emphasizing the separation of branded and non-branded search for accurate measurement and optimization.

3. 3. Taking your Amazon Advertising Strategy to the next level

   eCommerce Nurse Podcast

   An exploration of advanced Amazon advertising strategies, focusing on how unbranded (non-branded) campaigns are essential for reaching new customers.

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