Non-Alcoholic Beverage Market

Answer

Ghia founder Mélanie Masarin discusses the rise of the sober curious movement and building a non-alcoholic apéritif brand to rival traditional alcohol.

Source: ‘Unapologetically loud and fun’: Ghia’s Mélanie Masarin on the sober curious movement on Modern Retail Podcast.

Top episodes

1. 1. ‘Unapologetically loud and fun’: Ghia’s Mélanie Masarin on the sober curious movement

   Modern Retail Podcast

   Ghia founder Mélanie Masarin discusses the rise of the sober curious movement and building a non-alcoholic apéritif brand to rival traditional alcohol.

2. 2. How De Soi Built a Brand in a Category No One Believed In

   Shopify Masters

   De Soi CEO Scout Brisson discusses building a brand in the non-alcoholic category, utilizing sampling to convert skeptics, and the ROI of marketing in the NA space.

3. 3. How Boisson Unlocked New Opportunities for NA

   Retail Remix

   Boisson founder Nick Bodkins explains how the retailer helps consumers discover and learn about the rapidly expanding non-alcoholic beverage market.

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