No-Discounting Strategy

Answer

Jimmy Kim and Chase Dimond discuss the dangers of the 'discount death spiral' and how to build a retention strategy without relying on sales.

Source: EP 72: Why discounts are hurting your brand + what to do instead on Send It!.

Top episodes

1. 1. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Jimmy Kim and Chase Dimond discuss the dangers of the 'discount death spiral' and how to build a retention strategy without relying on sales.

2. 2. Ditch the Discount, Says Brand Marketer

   Ecommerce Conversations

   Cherene Aubert explains why brands are too quick to discount and how to lead with a premium, high-growth strategy that avoids price cutting.

3. 3. One Topic With Taylor: Is Discounting Bad For Your Brand?

   Ecommerce Playbook

   Taylor Holiday and Andrew Faris debate whether discounting is fundamentally bad for your brand and explore premium pricing models.

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