Alexander Morabbi Wulsch discusses Omhu's 'zero-discount' strategy, explaining why avoiding discounts is essential for maintaining brand equity and long-term health.
Alexander Morabbi Wulsch discusses Omhu's 'zero-discount' strategy, explaining why avoiding discounts is essential for maintaining brand equity and long-term health.
Brand marketer Cherene Aubert explains why premium D2C brands should move away from discounting to protect their margins and brand perception.
Adam Callinan discusses using financial data to drive profitability, specifically warning against the 'pervasive allure' and 'peril' of discounting as a default strategy.