No-Discounting Strategy

Answer

Alexander Morabbi Wulsch discusses the 'zero-discount' approach used for Omhu's viral Teddy Sofa to preserve brand equity and margins.

Source: Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa on Honest Ecommerce.

Top episodes

1. 1. Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

   Honest Ecommerce

   Alexander Morabbi Wulsch discusses the 'zero-discount' approach used for Omhu's viral Teddy Sofa to preserve brand equity and margins.

2. 2. Ditch the Discount, Says Brand Marketer

   Ecommerce Conversations

   Brand marketer Cherene Aubert explains why D2C brands should move away from discounting and how to scale high-growth brands through value-based marketing.

3. 3. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Adam Callinan discusses using financial data to optimize profitability, with a specific focus on the perils of discounting and how it affects long-term business health.

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