No-Discounting Strategy

Answer

Cherene Aubert discusses why brands should 'ditch the discount' and how to scale high-growth, premium brands without eroding value.

Source: Ditch the Discount, Says Brand Marketer on Ecommerce Conversations.

Top episodes

1. 1. Ditch the Discount, Says Brand Marketer

   Ecommerce Conversations

   Cherene Aubert discusses why brands should 'ditch the discount' and how to scale high-growth, premium brands without eroding value.

2. 2. The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand

   eCommerce Evolution

   Co-founder of Chubbies, Preston Rutherford, explains how a 'discount spiral' kills brands and shares strategies for long-term growth.

3. 3. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Adam Callinan discusses using financial data to maintain profitability by avoiding the 'perilous allure' of default discounting.

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