Adam Callinan discusses using financial data to ensure profitability, specifically warning against the perils of pervasive discounting and its impact on margins.
Adam Callinan discusses using financial data to ensure profitability, specifically warning against the perils of pervasive discounting and its impact on margins.
Steve Hutt and Katie Keith explore how to use specific discount types that don't train customers to wait for sales, focusing on protecting brand value and margins.
Preston Rutherford of Chubbies explains the 95-5 rule and why relying on constant discounts for 'efficient' marketing can actually kill a brand's long-term growth.