Alexander Morabbi Wulsch discusses the philosophy behind Omhu's viral Teddy Sofa, specifically why they maintain a strict zero-discount policy to build brand equity.
Alexander Morabbi Wulsch discusses the philosophy behind Omhu's viral Teddy Sofa, specifically why they maintain a strict zero-discount policy to build brand equity.
Adam Callinan discusses using financial data to drive profitability, specifically warning against the 'pervasive allure and potential peril' of discounting as a default.
Explores how to move away from site-wide sales that train customers to wait for discounts, offering alternative structures like quantity-based incentives.