No-Discount Strategy

Answer

Alexander Morabbi Wulsch discusses the 'zero discount' strategy used for Omhu's viral Teddy Sofa to protect brand equity.

Source: Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa on Honest Ecommerce.

Top episodes

1. 1. Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

   Honest Ecommerce

   Alexander Morabbi Wulsch discusses the 'zero discount' strategy used for Omhu's viral Teddy Sofa to protect brand equity.

2. 2. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Adam Callinan explores how to use financial data to drive profitability by avoiding the 'pervasive peril' of default discounting.

3. 3. The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand

   eCommerce Evolution

   Chubbies co-founder Preston Rutherford explains how to avoid the 'discount spiral' and build a brand that doesn't rely on constant sales.

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