Focuses on data hygiene for email and SMS marketing to maintain high-converting lists and improve deliverability and ROI.
Focuses on data hygiene for email and SMS marketing to maintain high-converting lists and improve deliverability and ROI.
Erin Malone from Free People discusses using customer-declared data to personalize the customer experience and digital strategy.
Explores data-driven automation and AI-based SaaS platforms for customer acquisition and retention in eCommerce.