John Montague of Spotlight Retail discusses managing multiple niche sites (20+) and the benefits of specializing in specific market segments.
John Montague of Spotlight Retail discusses managing multiple niche sites (20+) and the benefits of specializing in specific market segments.
A deep dive into growing an ecommerce business within narrow, specialized markets and transitioning traditional models to online retail.
Explores how to build authority within a specific niche through content marketing and audience understanding rather than just paid advertising.