CPG expert Nik Hall dives into niche marketing strategies, identifying category trends, and achieving product-market fit for consumer brands on Amazon.
CPG expert Nik Hall dives into niche marketing strategies, identifying category trends, and achieving product-market fit for consumer brands on Amazon.
Tim Thorp explains how Snakehive dominates a specific product niche (phone cases) using Google Adwords and targeted customer service.
Wired Magazine's Chris Anderson explores the shift toward niche markets and how businesses can thrive by targeting the 'Long Tail' of consumer demand.