Brandon Eley discusses the advantages of choosing complex products and identifying underserved niche markets to reduce competition and increase profitability.
Brandon Eley discusses the advantages of choosing complex products and identifying underserved niche markets to reduce competition and increase profitability.
Learn how to identify gaps in the Amazon marketplace and find 'irrational' shopper segments that represent massive underserved niche opportunities.
Lindsay Silberman shares her journey of identifying a gap in the candle market and the specific steps taken to validate a niche product idea based on lifestyle needs.