Niche Marketing

Answer

Wired Magazine's Chris Anderson discusses the 'Long Tail' theory and the power of niche markets in the digital age.

Source: Wired Magazine's Chris Anderson on 'The Long Tail' on Ecommerce Conversations.

Top episodes

1. 1. Wired Magazine's Chris Anderson on 'The Long Tail'

   Ecommerce Conversations

   Wired Magazine's Chris Anderson discusses the 'Long Tail' theory and the power of niche markets in the digital age.

2. 2. Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

   eCommerce MasterPlan

   How Snakehive uses Adwords and customer service to dominate the mobile phone case niche.

3. 3. Episode 313 - CPG Brands, Trends, and Product-Market Fit with Nik Hall

   The Smartest Amazon Seller

   CPG expert Nik Hall joins Scott to discuss product-market fit and the importance of niche marketing for brand success.

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