Chris Anderson discusses 'The Long Tail' theory, explaining how the internet enables businesses to thrive by targeting niche markets rather than just mass-market hits.
Chris Anderson discusses 'The Long Tail' theory, explaining how the internet enables businesses to thrive by targeting niche markets rather than just mass-market hits.
John Montague explains the benefits of niche selling and his strategy of managing 20 different niche sites to dominate specific market segments.
Alan Blackford shares insights on leveraging micro-categories and niches to build a brand and compete effectively in the e-commerce landscape.