Brandon Eley discusses the strategic advantages of targeting underserved, complex niches like large-size footwear to reduce competition.
Brandon Eley discusses the strategic advantages of targeting underserved, complex niches like large-size footwear to reduce competition.
Priyanka Ganjoo explains how Kulfi Beauty grew by identifying a cultural gap and targeting an underserved niche in the beauty industry without paid ads.
Alex Hormozi breaks down why the top 1% start in the smallest possible 'puddles' or niches to build enough strength to eventually compete in larger markets.