Niche Market Strategy

Answer

Alyse Borkan of Rocco discusses how lifestyle-based marketing and focused branding help capture specific market segments.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco discusses how lifestyle-based marketing and focused branding help capture specific market segments.

2. 2. E558: The Advantages of Choosing a Complex Product

   The EcomCrew Ecommerce Podcast

   Brandon Eley discusses the advantages of choosing complex products and underserved niches to build a competitive advantage in e-commerce.

3. 3. Misfits Market COO Corey Farrell on growth plans post-Imperfect Foods acquisition

   Modern Retail Podcast

   Corey Farrell discusses Misfits Market's growth strategy and how they carved out a unique space in the online grocery market post-acquisition.

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