Niche Market Strategy

Answer

Alyse Borkan explains how Rocco targets the stylish home entertaining niche by marketing a lifestyle rather than just a mini-fridge.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan explains how Rocco targets the stylish home entertaining niche by marketing a lifestyle rather than just a mini-fridge.

2. 2. E558: The Advantages of Choosing a Complex Product

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   Brandon Eley discusses the profitability of targeting underserved niches and the strategic advantages of choosing complex products to reduce competition.

3. 3. Misfits Market COO Corey Farrell on growth plans post-Imperfect Foods acquisition

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   Misfits Market COO Corey Farrell discusses their growth strategy in the unique online grocery niche by selling items traditional retailers reject.

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