Three niche merchants share stories of selling unique items and the specific marketing strategies required to reach specialized audiences.
Three niche merchants share stories of selling unique items and the specific marketing strategies required to reach specialized audiences.
Wired's Chris Anderson discusses 'The Long Tail' theory and how businesses can thrive by targeting niche markets over broad ones.
John Montague explains how his company operates 20 separate niche websites and the specific benefits of niche-focused selling.