Priyanka Ganjoo explains how Kulfi Beauty grew by identifying a cultural gap and serving an underserved niche with highly tailored products.
Priyanka Ganjoo explains how Kulfi Beauty grew by identifying a cultural gap and serving an underserved niche with highly tailored products.
Brandon Eley discusses the strategic advantage of entering complex niche markets that others avoid, specifically focusing on underserved segments like large shoe sizes.
COO Corey Farrell discusses how Misfits Market innovated in the grocery space by creating a niche for products typically rejected by major retailers.