Focuses on rapid 10x growth within a niche category (succulents) using marketplace innovation and agile operational strategies.
Focuses on rapid 10x growth within a niche category (succulents) using marketplace innovation and agile operational strategies.
Explores stories of unique eCommerce niches and details marketing strategies specifically designed to help niche markets grow and resonate.
Details a formula for scaling by first penetrating niche markets and then leveraging that success to expand into mainstream retail chains.