Chris Anderson discusses 'The Long Tail' and how the marketplace has shifted toward a global audience for niche products and specialized inventory.
Chris Anderson discusses 'The Long Tail' and how the marketplace has shifted toward a global audience for niche products and specialized inventory.
John Montague of Spotlight Retail explains the importance of specialization and the benefits of operating multiple niche-focused ecommerce sites.
Brandon Eley shares how targeting underserved niches with complex products can be more profitable than pursuing broad, competitive markets.