Explores the landscape of ultra-niche ecommerce, discussing the benefits of being number one in a narrow market compared to saturated competitive niches.
Explores the landscape of ultra-niche ecommerce, discussing the benefits of being number one in a narrow market compared to saturated competitive niches.
John Montague discusses managing 20 separate niche ecommerce sites and the advantages of occupying specific segments within a broader industry.
A discussion on the strategic importance of staying focused on a specific niche rather than diversifying too early to protect cash flow and brand identity.