John Montague discusses running 20 separate niche e-commerce sites and the strategic advantages of niche specialization over being a generalist.
John Montague discusses running 20 separate niche e-commerce sites and the strategic advantages of niche specialization over being a generalist.
Julia Lowe, founder of Farm Toys Online, discusses building a £500,000/year business by focusing on a specific niche and creating clear points of difference.
Tamsin Burford shares insights on running Winter National, a very niche and seasonal online designer skiwear boutique, focusing on product and customer heart.