Brandon Eley discusses finding underserved niches, like large-sized shoes, and why choosing complex products creates a competitive moat.
Brandon Eley discusses finding underserved niches, like large-sized shoes, and why choosing complex products creates a competitive moat.
Jim Cockrum explains how to identify 'irrational' shopper behavior to find unmet needs and hidden gaps in the Amazon marketplace.
Scott Needham breaks down how to use data tools like SmartScout to identify valuable niche brands and underserved product categories.