Niche Market Development

Answer

Chris Anderson, author of The Long Tail, discusses the shift from hits to niches and the mechanics of niche market growth.

Source: Wired Magazine's Chris Anderson on 'The Long Tail' on Ecommerce Conversations.

Top episodes

1. 1. Wired Magazine's Chris Anderson on 'The Long Tail'

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   Chris Anderson, author of The Long Tail, discusses the shift from hits to niches and the mechanics of niche market growth.

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   Ryan Rouse of MALK Organics discusses his strategic formula for penetrating specialized consumer segments before scaling to mainstream retailers.

3. 3. The Key To Setting Yourself Apart In The Automotive Industry

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   Sean Reyes explores how to set a business apart by focusing on a specific customer base within the automotive industry.

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