Niche Market Branding

Answer

Alyse Borkan of Rocco explains how to market a lifestyle to a specific niche (stylish home entertaining) rather than just selling a mini-fridge.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to market a lifestyle to a specific niche (stylish home entertaining) rather than just selling a mini-fridge.

2. 2. Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports

   DTC Podcast

   VKTRY Gear's VP of Marketing discusses achieving 240% growth by mastering niche marketing and building a brand within specialized sports communities.

3. 3. How Literie built a candle business on specificity and brand partnerships

   Modern Retail Podcast

   Literie's founder discusses building a candle business through extreme specificity, focusing on New York City-themed scents to capture a niche market.

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