Niche Market Branding

Answer

Alyse Borkan (Rocco) discusses building a brand identity around a specific lifestyle niche (home entertaining) rather than just a product.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan (Rocco) discusses building a brand identity around a specific lifestyle niche (home entertaining) rather than just a product.

2. 2. Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports

   DTC Podcast

   VKTRY Gear's VP of Marketing explains how they achieved massive growth by mastering niche marketing and brand building within specialized sports communities.

3. 3. A Group Chat Inspired a Multimillion-Dollar Brand

   Shopify Masters

   The founders of a dad-focused hat company discuss identifying a niche customer segment and building a multimillion-dollar brand around it.

← Search again on AskThePods