Niche Market Branding

Answer

Alyse Borkan, co-founder of Rocco, discusses building a niche brand identity around a specific lifestyle (hosting) rather than just the product (mini fridges).

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan, co-founder of Rocco, discusses building a niche brand identity around a specific lifestyle (hosting) rather than just the product (mini fridges).

2. 2. How Literie built a candle business on specificity and brand partnerships

   Modern Retail Podcast

   Literie founder Erica Werber explains how specificity and localized branding (NYC-themed scents) allowed them to win in a crowded market.

3. 3. Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports

   DTC Podcast

   VKTRY Gear’s VP of Marketing discusses achieving 240% growth by mastering niche marketing and brand building within specialized sports communities.

← Search again on AskThePods