CPG expert Nik Hall discusses driving success on Amazon by moving from simple product selling to building niche brands, avoiding hype, and finding true product-market fit.
CPG expert Nik Hall discusses driving success on Amazon by moving from simple product selling to building niche brands, avoiding hype, and finding true product-market fit.
Alyse Borkan of Rocco explains how to market a lifestyle and identity to a specific niche rather than competing on product features alone.
Wired Magazine’s Chris Anderson explores how the internet allows niche markets and specialized branding to thrive by moving away from mainstream hits.