Niche Market Brand Strategy

Answer

Alyse Borkan of Rocco explains how to market a lifestyle to a specific niche to build a premium brand identity.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to market a lifestyle to a specific niche to build a premium brand identity.

2. 2. Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid Ads

   DTC Podcast

   Priyanka Ganjoo discusses growing Kulfi Beauty by filling a cultural gap and leveraging niche-focused messaging.

3. 3. E558: The Advantages of Choosing a Complex Product

   The EcomCrew Ecommerce Podcast

   Brandon Eley explores the strategic advantages of targeting underserved niches and the profitability of the 'road less traveled' in e-commerce.

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