Alyse Borkan of Rocco shares how developing a focused brand identity around lifestyle hosting rather than just product features helped them own a specific market segment.
Alyse Borkan of Rocco shares how developing a focused brand identity around lifestyle hosting rather than just product features helped them own a specific market segment.
Designer-turned-entrepreneur Jeff Sheldon explains how he built Ugmonk into a successful D2C brand by focusing on a specific segment of the market with specialized, high-design products.
Literie founder Erica Werber discusses building a candle business based on extreme specificity and brand partnerships, illustrating a successful niche entry strategy.