Niche Market Brand Strategy

Answer

Alyse Borkan of Rocco explains how to build a brand around a specific lifestyle (hosting) rather than just a product to win a niche market.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to build a brand around a specific lifestyle (hosting) rather than just a product to win a niche market.

2. 2. E558: The Advantages of Choosing a Complex Product

   The EcomCrew Ecommerce Podcast

   Brandon Eley discusses the strategic advantages of choosing complex products and underserved niches to avoid broad competition.

3. 3. How Literie built a candle business on specificity and brand partnerships

   Modern Retail Podcast

   Erica Werber shares how Literie used hyper-specificity and brand partnerships to carve out a unique space in the crowded candle market.

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