Jim Cockrum discusses identifying gaps on Amazon and finding specific market segments with unmet needs to capture 'irrational' shoppers.
Jim Cockrum discusses identifying gaps on Amazon and finding specific market segments with unmet needs to capture 'irrational' shoppers.
Brandon Eley explains the advantages of choosing complex products and targeting specific, well-defined segments like large shoe sizes to avoid competition.
A 9-figure seller shares strategies for calculating niche market size, spotting trends, and understanding market share.