Dalia Rojas of Sixty61.com discusses building a successful brand in the custom sport bike parts niche and how she transitioned into e-commerce.
Dalia Rojas of Sixty61.com discusses building a successful brand in the custom sport bike parts niche and how she transitioned into e-commerce.
Explores the strategies for growing an e-commerce business within highly specialized, 'ultra-niche' markets, comparing them to saturated sectors.
Focuses on the KPIs and financial metrics required to scale an e-commerce brand 10X and overcome growth plateaus.