Abraham Muheize discusses how to transition community-first strategies into the NFT space, focusing specifically on 'Utility NFTs' that offer functional benefits beyond digital ownership.
Abraham Muheize discusses how to transition community-first strategies into the NFT space, focusing specifically on 'Utility NFTs' that offer functional benefits beyond digital ownership.
This episode explores the shift in the NFT market from speculation to actual utility and user benefits, highlighting how Web3 provides new mechanisms for customer loyalty.
Shopify’s Alex Danco explains token-gated commerce, a primary functional utility for NFTs in the e-commerce space, allowing brands to gate access based on token ownership.