Explores DTC growth strategies shifting from paid ads to owned audiences, specifically focusing on newsletter monetization for Shopify brands to build profitable customer relationships.
Explores DTC growth strategies shifting from paid ads to owned audiences, specifically focusing on newsletter monetization for Shopify brands to build profitable customer relationships.
Mike shares his transition from e-commerce to content creation, exploring monetization strategies beyond traditional product sales, including community building and engagement.
Hosts discuss how they would restart a content business from scratch today, detailing modern monetization models and distribution efforts to mitigate risk and maximize reach.