New-To-Brand Metrics

Answer

Amazon execs break down the 2023 unBoxed releases, specifically focusing on new-to-brand (NTB) consideration metrics.

Source: #504 - Amazon Unboxed 2023 New Releases on Serious Sellers Podcast.

Top episodes

1. 1. #504 - Amazon Unboxed 2023 New Releases

   Serious Sellers Podcast

   Amazon execs break down the 2023 unBoxed releases, specifically focusing on new-to-brand (NTB) consideration metrics.

2. 2. Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411

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   A deep dive into measuring brand value across Amazon, Walmart, and Instacart with a focus on strategy and hard metrics.

3. 3. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

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   CMOs from Ridge and Jones Road Beauty discuss measuring new reach and brand health metrics on Meta.

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