New-To-Brand Metrics

Answer

Connor MacDonald and Cody Plofker discuss tactics and data frameworks for measuring new reach on Meta and assessing brand health beyond traditional ROAS.

Source: How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing on Marketing Operators.

Top episodes

1. 1. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss tactics and data frameworks for measuring new reach on Meta and assessing brand health beyond traditional ROAS.

2. 2. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   A deep dive into the dangerous and misleading metrics that ecommerce brands often track, with a focus on profitability and accurate performance tracking.

3. 3. Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411

   Ecommerce Braintrust

   Ross Walker and Damiano Ciarrocchi discuss framing the value of retail marketplaces like Amazon and Walmart, focusing on metrics and strategy for brand onboarding.

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