Melanie Masarin (Ghia) discusses the unique challenges of launching in a brand-new, nascent category (non-alcoholic spirits) and building brand awareness.
Melanie Masarin (Ghia) discusses the unique challenges of launching in a brand-new, nascent category (non-alcoholic spirits) and building brand awareness.
Josh McJannett of Dominion City Brewing explains how his brewery expanded into a new product category (non-alcoholic seltzers) and leveraged brand identity.
Tao from Acid Buddy explains the strategy behind creating and launching a new category of cocktail tools, focusing on problem-solving and market communication.