New Product Category Expansion

Answer

Deep dive into category expansion strategies for 9-figure brands, focusing on launch timing and scaling.

Source: E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more! on Marketing Operators.

Top episodes

1. 1. E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!

   Marketing Operators

   Deep dive into category expansion strategies for 9-figure brands, focusing on launch timing and scaling.

2. 2. A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

   Shopify Masters

   A case study on Dominion City Brewing's move into the non-alcoholic seltzer market.

3. 3. Ugmonk Brings Design to Desk Tools

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   Founder Jeff Sheldon explains pivoting Ugmonk from graphic t-shirts to high-end desk organizers and lifestyle products.

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