New Product Category Expansion

Answer

Josh McJannett of Dominion City Brewing discusses expanding a beer business into non-alcoholic seltzers, focusing on brand identity and market niche.

Source: A Brewery’s Unexpected Move into Non-Alcoholic Seltzers on Shopify Masters.

Top episodes

1. 1. A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

   Shopify Masters

   Josh McJannett of Dominion City Brewing discusses expanding a beer business into non-alcoholic seltzers, focusing on brand identity and market niche.

2. 2. Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

   Marketing Operators

   The Marketing Operators team discusses forecasting and holiday strategy, specifically addressing how new product launches and category expansions drive revenue.

3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   CPG veteran Justin Gold shares insights on advancing Rudi’s Bakery through product pipeline innovation and category extensions.

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